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Ecommerce3 min read

Ecommerce website or ecommerce app: which should you build first?

Most stores should launch a fast website first and build an app later. Here is how to tell when an ecommerce app is actually worth the cost.

Ecommerce website or ecommerce app: which should you build first?Ecommerce website or ecommerce app: which should you build first?

Founders planning an online store often ask for a website and an app in the same breath. It feels like the complete version. It is also the fastest way to spend twice as much before you know what your customers want.

An app pays back when customers come back, not when they first arrive.

Start with the website

A well-built ecommerce website works on every phone, can be found through search, and needs no download. Most first-time buyers arrive from a search or an ad, and they will not install an app to buy one thing. Ecommerce website development is where the first sales come from.

When an ecommerce app is worth building

An app pays back when customers come back, not when they first arrive. Once you can see people ordering every week or every month, an app gives them a faster reorder, push notifications and saved payment details.

Groceries, food, beauty and consumables often reach that point. A store that sells one large purchase a year usually does not.

Build both on one catalogue

When the time comes, the app should read the same products, stock and orders as the website. Two separate systems mean two places to update a price and two sets of orders to reconcile. We build ecommerce websites and apps from Ahmedabad on a single backend for exactly this reason.

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