If you're not showing up when someone searches for what you do, that business is going to someone else. We figure out exactly what's holding you back and fix it - for Google, AI search, and the app stores.
We make products findable: technical SEO for the web, app store optimisation for mobile, and the content architecture that supports both. Work is measured on rankings, qualified traffic and conversions - not on the number of pages published.
Deliverables
Tools & approach
The work
A full audit of your site or app listing - no fluff, just what's actually wrong.
Prioritized keywords and content - tied to what your customers are actually searching.
Technical fixes, content updates, and listing optimization.
Reports tied to leads and installs - not vanity numbers like impressions.
Detail
Technical SEO is everything that determines whether your pages can be crawled, understood and trusted: site architecture, internal links, canonicals, structured data, page speed, mobile rendering and index hygiene.
It comes first because content can't rescue a site search can't read properly. Fixing the foundation usually moves rankings before a single new article is written.
Increasingly buyers ask an AI assistant before they open a search page. Being cited there rewards the same things as classic SEO, pushed further: clear structure, direct answers near the top of a section, and specific claims that can be quoted and attributed.
Structured data does the heavy lifting - it's the difference between a machine guessing what your page is about and being told.
App store optimisation is search inside the App Store and Play Store: title, subtitle, keyword field, screenshots, ratings and install-to-open behaviour.
It moves faster than web SEO and rewards different things. Screenshots and the first two lines of your description do more for installs than the description most teams spend their time writing.
Technical fixes can move within weeks. Content-driven rankings for competitive terms realistically take three to six months of consistent publishing.
Anyone promising first-page rankings in thirty days is either targeting terms nobody searches or is about to do something that gets you penalised.
Proof
Questions
AI tools like ChatGPT and Google's AI overviews now answer questions directly, and if your content isn't structured for them, you're invisible to that answer. AISO is optimizing for that. A visitor who clicks through from an AI answer has already had your business explained to them, which is a different starting point than a cold search result - so yes, it matters.
Start with seo & aso.
Get a quoteAlso known as
Tell us what you're working on and what's slowing you down. A short call is usually enough to know whether we're the right fit - no proposal required first.
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